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What Are the Important Elements of a Website Design

A website is one of the most important tools of any business owner to help in obtaining more clients and customers. So, with this in mind, what makes a good website different from a bad website? Here are some important qualities that are needed if you want to have a great website:


This is considered as the backbone of your website. Aside from playing a major role in search engine ranking, your content is the reason why people are visiting your website. That is why, you have to make sure that your content is informative, concise, and easy to read.

Having well thought out content on your site can make your website design effective, engaging, and popular. It’s important to invest in good-quality content that helps boost website conversions. Everything from blog content to website copy should be carefully considered in order to help with your site’s metrics.


First of all, you have to make sure that your website design is very easy to navigate. Users should be able to easily access the menu items from any page. They should always be aware of where they are on the website and can easily access where they want to go.

Having a site map can be very valuable to your site in case this is available. Although this may sound basic, this can go a long way in improving your website in this area. Keep in mind that there is a huge difference between an interactive menu and a frustrating one, so functionality should be given priority. Testing your website beforehand can help guarantee that your website provides your users with the best possible experience.

Web Friendly

Regardless of how beautiful, informative, and easy to use your website design is, it would be worthless if it is not web-friendly. It is essential that your web designers are knowledgeable about making your website work on different browsers.

They must be well versed in SEO (Search Engine Optimization) as well as the usage of meta tags and alt tags. There are a lot of factors that can affect the visual appearance and the search engine ranking of your site, so be sure that your web designers are skillful in this area, or work with an SEO team to help with this.


It is important that your website should reflect your business and your brand. Your website visitor must be able to make a direct connection between your printed material, logo, and brick-and-mortar location.


Visual Design

By nature, people are visually oriented. This means that using amazing graphics can help in making your website look more appealing. It is important that your visitor or potential customer must be impressed with your website right away.

Be sure that they will find your website or business trustworthy and professional. However, you should make sure to avoid going overboard with too much on the visuals. Web design trends seem like a great thing to apply on your site, but you have to keep in mind that there is a time and place for these on a website.

When using animation, scrolling text, and flash intros, be sure that you are only trying to emphasize a point. Make sure to consult with a web design professional to come up with the best possible design that reflects your business and its branding.

Information Accessibility

Bear in mind that some visitors are not interested or do not have enough time to read through the entire website. Perhaps they are only trying to get the address, phone number, email address, and other bits of information from a certain website. Because of this, it is important that you should place this essential information in an area where it can be easily accessed by website visitors.

Obviously, there are times that we cannot immediately locate the key information that we needed on a particular website, and this can be very frustrating. As a result, disgruntled visitors won’t be staying long on your site and most likely they won’t return to your site anymore, much less do business with you.


A great website knows what their visitors are thinking and make sure that they can cater to their needs. They will arrange the elements on their website carefully to make sure that it can make sense for anybody who is accessing the website for the first time. For example, if one of your visitors is searching for one of your products or services on a search engine, then make sure that you have a landing page on your website that is relevant to what they are looking for. You should not force them to filter through all of your information.

Agile Development can help you with building your website. We are an expert in website design, SEO optimization, and website development. If you need help in creating your website, then contact us now at (385) 685-0642 or send us your message at