According to eCommerce Foundation, 88% of consumers do their research about the company or the product online before they actually make an online purchase. Therefore, if they are not able to find your website, a social media account, or reviews about your product or company, most likely they will be held back from making the purchase.
With this buying behavior trend, it goes to show the importance of having a website because this acts as the backbone of your business’ online marketing.
However, you can’t just have any old website. You need to have an effective website that will meet your consumers’ needs. Here are the 8 important things every website must have.
1. A Simple Web Address
Capture your consumers by giving them a simple way to visit your website. Digital consumers want something that is easy and convenient. Therefore, if you want your consumers to visit your website, keep your domain as simple as possible. Do not make it hard for your consumers to visit your website. Think of your domain name as your branding, which is something that also needs to be simple to be remembered by your target audience.
2. A Clear Message on the Home Page
By having a clear message, you will not be giving your consumers a hard time by investigating and finding more about you. Once they know who you are and they know they need you, this will generate more leads. This is a customer-oriented approach which will really go a long way in helping your business.
3. Timely and Relevant Content
Content is king, as they say. Your website must have sufficient content that will allow your consumers to know more about your organization or company. Your content must also be able to tackle all sorts of issues that your company or product touch. Therefore, your home page must contain blog highlights so that these will lead your website viewers to read your content.
Content is also important because this will help with Search-Engine-Optimization or SEO. SEO helps put your website in the top ranks in search engines by having the relevant keywords and phrases.
That is why you need to get great content writers who specialize in SEO. This will generate more traffic and leads to your website. Content is indeed the King!
Your call-to-action must be obvious and convincing. After your consumers have understood your company and what’s it for, what do you want them to do? You must give them something that they can do to take action. Do you want them to make an appointment? Do you want them to get in touch with you? Do you want to get the free trial? Be straight and convincing about it! Special buttons or highlighted text can help with this call-to-action.
5. Client Testimonials
With this buying behavior, it is not a surprise that your consumers will be looking for testimonials in your website. Make sure to add these testimonials in your website to add credibility.
On the plus side, this will give you a chance to actually interact with your previous clients and customers. This will also allow you to hear the feedback about your service or organization. A win-win, indeed!
6. Easily-navigated Site Map
You have to make your website customer-oriented. Another way to do that is by making sure that they can navigate your website easily, from the home page, to the photos, to your contact information, and so on.
Drop down menus are always helpful so that your viewers will easily find what they are looking for. Each sub-heading is important but make sure to limit as well so that it will not be too blinding for your site visitors.
7. Aesthetic and Simple Design
While the content is king, design is queen. You always want your customers to enjoy the time they are spending navigating your website. That means your website must also have an attractive and pleasing design that will make your customers dig deeper into your website.
Design also speaks of your branding whether you are going for a friendly, confident, bold, or a daring branding. Transcend what your customers want to feel through your website’s design.
8. Contact Information
Do not ever forget to put a contact information. You want to make sure that you are within reach! Put your contact information like your business’ cell phone number and email at the home page, preferably, so that your customers can easily spot them.
This is also a section where you can link your website to your social media accounts such as Instagram, Facebook, and Twitter.
Who Can Make This Website For Me?
We have just laid out to you the important things that your website must have. This is something that we usually do for our clients at Agile Development. We make sure that we guide you through the whole website development process so that you know what your website needs.
What is important for us is that we give each website a unique look and voice to cater to each client’s needs. We ensure that you, as the owner of the website, will love your website.
We prioritize three important things: Website Design, SEO Optimization, and Web Development. Through effective communication, we know that we will be able to transform your dreams into reality in the digital world. Let your business’ voice be heard in the digital platform by giving us a call at (385) 685-0642 today!