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For those who own businesses, one of their primary goals is to increase online sales. Whether you work for an e-commerce giant like Amazon or run a retail business, boosting online sales can be likened to bowling a strike – it seems easier than it actually is.

The good news is there are many things you can do to increase online sales, and most of them can be implemented instantly. Some tips are more generalized, while others focus on specific strategies. Whether you offer services or sell physical items, these tips can help you increase online sales.

Be Truthful in Your Sales Ads

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Writing honest sales copy is not only vital to your business’s reputation but can also inspire trust in your brand. Avoid making claims you can’t corroborate. Keep in mind that today’s customers are very sensitive, so ensure that your sales copy is approachable, straightforward, and honest, from your homepage down to your email campaigns.

Additionally, this principle can also be applied to how you define yourself as a business. Have you encountered a site run by one or two individuals yet their sales copy seems more suited to an international enterprise company?

Aside from making you look foolish, this approach can also damage the credibility of your brand. So, if you are a small company, be straightforward about it and proud of it. After all, most consumers nowadays prefer smaller businesses for their more individualized, personal service. Avoid pretending to be something you’re not.

Use Ad Extensions to Obtain More Ad Clicks

If you are selling your products online, utilizing ad extensions can be accomplished easily. This feature helps expand your ad, providing customers with more places to click.

Most importantly, it does not cost you anything extra and even improves your ad’s click-through rate! Consequently, potential customers can easily and quickly find what they want. Thus, rather than turning to your competitors, they will visit your site instead.

Display Customer Testimonials

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Customer feedback has become increasingly essential nowadays, especially in our social media-driven environment. In other words, your satisfied clients can provide you with one of the most significant weapons: their testimonials. Indeed, a multitude of satisfied customers is more influential than even your most outstanding sales copy.

So, be sure to include those glowing customer testimonials and reviews. You could feature them on your home page, pricing page, landing page, and product pages.

Additionally, adding trust signals can also be a great way to improve your online sales. This can create a positive impression of your brand in the minds of potential customers, alleviating any hesitations. If your business has any professional accreditations, be sure to include these signals on your site. Let your prospects know that you have a substantial list of satisfied clients.

Offer an Effective Money-Back Guarantee

Often, one of the most influential factors affecting customers’ decisions is the desire to avoid purchasing something with potential financial risks. Why should people buy your products?

What if the customer doesn’t like them or they don’t work as expected? Even with small purchases, there’s always the risk of buyer’s remorse. So, the best way to overcome this is to offer a remarkable money-back guarantee.

Removing these risks from your prospects’ decisions can entice them to buy your products. As much as possible, try to eliminate anything that could discourage prospects from purchasing your products.

Convey a Sense of Urgency

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It’s crucial to be transparent and honest about what you do and who you are. However, that doesn’t mean you can’t create a sense of urgency to convince your prospects to purchase your products right now.

Many consumers respond positively to incentives that create a sense of urgency, such as limited-edition products or time-sensitive special offers. While there are various ways to achieve this, some techniques are more effective than others.

For instance, if you don’t have limited-edition products, consider offering a financial incentive like a discount or free shipping for immediate purchases. Regardless of how you do it, incorporating a sense of urgency is an excellent way to boost your online sales.

Use Facebook and Target Lookalike Audiences

Another way to increase your online sales is by leveraging the information you have about your current customers to find individuals similar to them. Fortunately, you can do this on Facebook by targeting lookalike audiences.

These lookalike audiences consist of users on Facebook who exhibit similar behaviors and characteristics to your existing customers in your database. All you have to do is upload your information to Facebook, and it will cross-reference it with its own data to create matches based on your specific criteria.

Utilizing your data and tracking pixels from app installations can assist you in creating lookalike audiences, allowing your existing customer data to work for you. This approach not only expands your reach with minimal effort but also enables you to use targeted ads to attract Facebook users who closely resemble your existing customers.

Provide Fewer Choices

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For many businesses, this idea may seem counterintuitive. After all, offering more products often appears to be a surefire way to boost sales. However, this isn’t always the case. In fact, in many instances, providing a wide array of options can overwhelm your prospects and result in lost sales.

If your product range is extensive, consider structuring your site to present fewer choices to your visitors. This approach can help prevent visitors from feeling inundated by the multitude of products available.

One way to achieve this is by streamlining your product categories, making it easier for customers to find what they’re looking for. Remember, the more options you present, the greater the likelihood that your prospects will bounce and seek alternatives elsewhere.

Minimize Conflicts in the Checkout Process

Valuing user experience is crucial, and minimizing conflicts in the checkout process can significantly impact your conversion rates. Just as you strive to make your website easy to navigate and explore, you should also ensure that it’s effortless for visitors to make purchases.

Eliminate unnecessary steps in the checkout process that could deter prospects from completing their purchase. Remove extraneous fields from forms and avoid timing them out, which would force them to start over from the beginning.

Provide Multiple Payment Options

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So, your business can accept credit cards. But how about other options such as WePay, Stripe, Google Wallet, and other payment options? You should offer your customers more choices for how they pay for your products and services.

Remember, everyone has their own preferred payment method. For example, some people may prefer not to use American Express. By providing your prospects with more payment options, including newer mobile-friendly services, you make it easier for them to make purchases.

While optimizing your site, especially the checkout process, for these options requires extra work, it’s an excellent way to boost your online sales, particularly if your business receives significant mobile traffic.

Agile Development can assist you in boosting your online sales. To request a free quote, visit us at