It’s the festive season once again. Homes are adorned with holiday décors, and everyone’s planning what presents to give to their loved ones. For your business, these things only mean one thing – it’s time for your holiday marketing campaigns.
Americans spend the most money during this time of the year, and e-commerce businesses and retail stores benefit alike. Holidays provide small businesses with the opportunity to connect with their local community, promote their seasonal deals, and remind customers that the coming New Year is the best time to give everything a fresh start or a revamp.
If you haven’t launched a holiday marketing campaign for your business yet, don’t fret! We’re here to give you the six best holiday marketing tips that will get your business through the season so you can have a good head start for the coming year.
Analyze your Website Data From Previous Years
Before you dive into the new year, it’s essential to look back at your website data for the past years. A successful marketing campaign entails a comprehensive analysis of data, including what worked in the previous years and what didn’t.
Also, try to analyze the ideas and strategies that your competitors implemented. Don’t forget to track your data for this year so you can make the necessary adjustments in your business strategies as you go. It’s normal for businesses to face ups and downs, but you must learn from all your bad calls and start making better decisions.
Personalize Your Website
Your website is your number one sales representative, so make sure it’s ready for the holidays. Create eye-catching landing pages dedicated to your special offers, best deals, and seasonal products and services. The landing page is the first thing that will entice your customers toward your website.
Once you’re done with the design, concentrate on your content. Create more personalized content for a higher chance of organic conversions. Make the customer feel that the content is targeted for him or her. Ideally, you should start writing content a month before the holidays to create higher engagement and drive more traffic to your website.
Over 70% of users are active on mobile, which means they have searched and purchased their orders online through smartphones. Meanwhile, 80% of shoppers check product reviews and compare prices through their mobile phones. A recent study also predicted that by next year, 35% of eCommerce sales would be done through mobile phones, a number that is likely to increase in the coming years.
If you want your business to be on top of search rankings, you must have a website that is optimized for mobile screens. Use images that are under 70kb for faster loading. Optimize pages and site speed, and create content that is AMP-optimized.
If your website doesn’t allow your customers to do everything comfortably from a mobile device, it’s unlikely for your business to increase its sale this festive season.
Publish and Promote Seasonal Blogs
Attract traffic by writing blogs that are related to the holidays. You can write blog posts that talk about your seasonal offers in detail, the products that you’re marketing this season, and the holiday events that you participated in. Writing seasonal tips and buying guides are also sure ways to attract readers scouring the web for information related to the holidays.
Once you’ve written your content, expand its reach by promoting through email marketing or social media. Here are 15 holiday blog post ideas you can write as part of your marketing campaign:
The Best Gifts Under $20
Thoughtful Gifts for Your (Boss, Mother, Pet, etc.)
Useful Tips to Save Money this Holiday Season
Easy Recipe Ideas for the Holidays
Looks You Can Try for Your Company Holiday Parties
Fun Themes for Your Office Christmas Party
Tips for Mental Wellness During the Holidays
Top Goals to Set This 2020
2019 in Review
The Best Lessons We Learned This Year
Home Design Trends to Look for in 2020
Ideas for Holiday Family Fun
The Best Things About the Holiday Season
Eco-friendly Ways of Celebrating the Holidays
Ways to Give Back this Holiday Season
Get the Most of Social Media
People are always searching for the best deals during holidays, and social media is an excellent way for you to promote the holiday deals you’re offering. Social media can also be a great platform for increasing user engagement on the holiday blogs you’ve published and let your customers know the great deals you have in store for them for the holidays.
Send Out Email Newsletters
Sending out holiday email newsletters is killing two birds with one stone. When you send a newsletter to your clients to greet them happy holidays, you create an engagement that will remind them of your business name, while giving you the chance to promote your seasonal offers holiday gimmicks.
Schedule Special Offers in Advance
As we mentioned above, people are always on the lookout for good deals when shopping, especially during the holidays. One good deal that shoppers always look forward to is the free delivery of the products they purchased. So, if you’re planning to offer free delivery and other offers as part of your holiday marketing campaign, create hype by letting them know what is to come.
Another benefit you can get from planning special holiday offers is that you can get the word out before your competitors beat you to it. Utilize social media and email newsletters to communicate your holiday promotions to your customers.
It’s no secret that customers spend a lot of holiday season sales every year. So, if you want to boost your sales during this time of the year, keep the tips we discussed above. These strategies will help you entice potential customers and strengthen your bond with the current ones.
If you need help with your holiday marketing campaign, Agile Development can help you plan and carry out strategies so you can get the most out of the biggest shopping days in the world. We can help you create a personalized website that is optimized for SEO and mobile use. We have been in the industry for 12 years, and have worked with over 500 clients. Fill out our form to see how we can be of help to your business.