When designing your website, it is important that you should consider your audience and make sure that it can enhance user experience. Keep in mind that your website plays an important role in your online presence.
That is why it is essential that you have properly designed it. Your website can also help in nurturing your bottom-of-the-funnel leads so you can obtain more conversions. Hence, you can’t afford any failure that might make your potential clients leave your website. Having a good website design can provide your audience and your business with a lot of benefits.
Brand Representation
Remember that your website reflects your brand and all the things that it stands for. Most often, this is one of the first things that consumers will look at when getting to know a particular brand. Hence, it can help in creating a first impression.
The design elements that you use on your website design, such as the images, fonts, colors, etc., are the ones that mold your brand identity. So, be sure to carefully choose those elements and try to keep them consistent all over your website.
For instance, take a look at the website of Coca-Cola. The brand is using red color with a white background. You might notice that Coca-Cola is using red and white colors on the packaging of their coke bottles, the logo of their company, and other brand elements.
This means that there is consistency since these two colors depict their brand and usually people will associate this representation with the company. The following are some of the web design elements that should be carefully selected and consistently used.
Color
In case you are already using some colors that are associated with your brand logo as well as any other brand-related elements, then be sure to use these colors on your design. On the other hand, if you are still starting from scratch, then the following are some ideas that can help you in understanding color associations.
If you want your brand to be associated with trust, then you should choose blue. While if you want people to think that your brand is capable of producing high-quality products, then using black can help you in establishing that image. You can choose your brand colors depending on what you want to associate with your brand. These colors can invoke certain thoughts or emotions in consumers.
Layout
As much as possible, try to keep your layout clean, simple, and designed in such a way that it can attract attention to the most essential parts. Also, when designing your website, be sure that the number of elements or menu options included in your drop-down menu must be chosen based on the preference of your audience. There are various layouts that you can experiment with and perform split testing to know what can work effectively with your audience.
If your website design is not properly organized, then it can greatly affect its usability. A website that is hard to navigate and does not have enough grid design appears to be chaotic and messy.
Your website should be structured in such a way that it has a cleaner layout. It should focus more on the products and services that you offer, but at the same time, the other elements should also be well organized. Furthermore, using a grid format can improve the structure of your page.
Fonts
Generally, when choosing a font, it must be easy to read and clearly evident in the background color that you’ve chosen. Nevertheless, your decision will also depend on the preference of your audience.
For instance, younger people favor stylish and fun fonts. On the contrary, older people might favor simple and clean fonts that are very easy to read. Don’t forget that your font must also reflect your brand identity and whether you choose to look youthful, fun, simple, or professional.
Website Accessibility
In designing your website, always ensure that it can be accessed by everyone. Aside from being required by law, it can also provide your audience with a better experience.
You should design your website in such a way that people with disabilities will be able to access it. Unfortunately, this is much easier said than done. In fact, a lot of website agencies and designers do not even know about this, let alone create an accessible website design.
Hence, whether you are using a web design agency or you are developing your website yourself, always ensure that you are designing an accessible website. Although this is a bit challenging, there are a lot of solutions that you can use to simplify the entire process.
These companies will give you a code and all you have to do is install it so that your website will be able to display an accessible interface. This can help you in avoiding any accessibility-related lawsuits while gaining more audience.
Site Navigation
One of the greatest benefits of having a good website design is that it can help your audience in navigating the site easily. Ultimately, the purpose of those people who are visiting your site is to instantly find what they are looking for. So, you should ensure that your website design can make this process much easier and help your audience navigate your website and avoid getting lost.
If you have a user-friendly website, then most likely people will get more engaged with your content and the more they will spend time on your site and probably take the desired action. The objective of a good website design is to provide the audience with the best user experience, which can eventually lead to more conversions.
For instance, if you visit Airbnb, you will find that they have a very simple website design, yet it is very engaging in that you can find all the things that you need right from the homepage. Whether you would like to explore the various types of accommodations or you want to make a booking, there is always an option for you on the homepage.
You can find that there are a lot of options that you can explore as you scroll down the page. From travel recommendations to highly rated Airbnb stays, they have everything. Hence, if you already know where you will be going, then you can just make a booking right at the top of the page. On the other hand, if you are simply exploring your options, then you can just browse the page so you can get inspiration for your trip.
Isn’t this a smart strategy? Aside from letting people book easily, they are also encouraging them to plan for their next trip in case they are not yet sure. And all of this can be achieved right from the homepage. This means that there are no page hierarchies or cluttered drop-down menus since everything is just plain and simple. It’s like the website is designed with the concept of all-you-need-to-know-you-find-it-here.
Conclusion
Ultimately, website design should not be taken lightly since it is a very important matter. With a well-designed website, you can develop a good impression on your potential clients. At the same time, it can also help in developing your leads and eventually gaining more conversions.
But most importantly, it can provide your audience with a good user experience and allow them to access and navigate your website easily. Therefore, if you are trying to find a designer that can develop your website, then be sure that they are capable of creating accessible and user-friendly websites. While if you already have an existing website, then you can perform a site audit and do some optimization so you can improve accessibility and offer a better user experience.
Agile Development can help you in creating a good website design. Aside from this, we can also help you with your website development and SEO optimization. If you have any questions, then feel free to contact us at https://agiledev.org/contact/.
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