Google’s powerful search engine has greatly helped us in running our lives. From getting your problems solved to learning various trends, there is no end to what Google can do for you, which is why it is hard to imagine living without it. Usually, we use this platform in searching for information about places, people, things, and events. However, as a small business owner, you should consider how to use it so people can find you online.
Consequently, there are systems out there that will help you identify which websites should rank higher. First of all, if you want people to find you, then you should create a website, which enhances your online visibility. Afterward, there are various tools that you can use to help your website show on the top spot on Google’s search engine results. Here, we are going to examine what these resources are and how you can make the best of them.
Your Website Should be Submitted to Google
SEO can help your website rank on Google. Your website can be found by those Google bots crawling the internet, which helps you rank better online. However, there are ways that can help you in speeding up this process. Start by informing Google that your website exists. The simplest and easiest way to do this is by submitting your site to them.
If you want your website to show up on Google, then you should submit your sitemap to the Google Search Console. By doing this, Google will speed up the process of indexing your website. In order to know whether your site has already been indexed on Google search, use the URL of your site’s homepage and do a quick site search. If you can see pages from your website displayed on search results, then this means that your website is already on Google.
Create a Link Trail
You want to ensure that your website shows on the top results so that people can see and visit your pages. There is actually another method of getting your website on Google. Embed links to your site from various parts of the web. Once the bots encounter those text hyperlinks, they will get a command to go directly to your website.
If you want to acquire high-quality backlinks, then you can write blogs within your niche or write for several publications. This gives you a chance to expose your expertise, develop the authority of your brand, and most importantly, include a link back to your site. In this way, users, and most of all Google, can find you.
Another option is to post your URL in online directories and your social media profiles. Having these links can make it easy for your potential customers to access your website. At the same time, it can also act as a route straight to your website.
Select the Right Keywords
You may have already heard about how keywords can greatly affect getting your website on Google. But what are keywords and why should you care about them? Typically, good keywords consist of three-to-five-word phrases that users would use in finding your business. Keywords that include three to four words are also known as long-tail keywords.
While this type of keyword has a lower search volume, it can be vital to include since they are very specific. In case the words that users entered into the search box match the terms that you used on your website, then there is a good chance that your website will appear in search results. This means that selecting the perfect keywords can greatly help in improving your online visibility on Google, as well as on other search engines.
For example, let’s say that you are involved in selling vegan pet food. Obviously, you want users who typed in “vegan pet food” into the search box to visit your website. If you’ve been using “vegan pet food” throughout your blogs and web pages, then there is a higher chance of getting your site to appear on Google for that specific query. Consider this as a relevant on-page SEO technique that can help your site show on Google’s first page, provided that this is done strategically.
Let’s explore other methods in which these phrases can help you in improving the chances of getting found on Google. Consider what motivates you to reach out to your device to make use of Google’s wisdom. For instance, pet food is a more generalized inquiry. There are times that you are looking for a specific answer to your question. For instance, think about questions like “How can I get my website shown on Google?”, What temperature should I use in baking cookies?” or “What will the weather be like today?”
There is no difference with your potential customers. Try to think about how people ask Google about a specific question that can be answered by your business. It is very important that you should know how to perform keyword research and determine the commonly searched phrases that are directed to your business. Your job is to them use them throughout your content and SEO settings. In this way, Google will know that your website can offer the best solution for users. Search engines will direct users in the right direction. That is why it is important that keywords should be used in such a way that it matches the search inquiries of the users.
Work On Your Meta Tags
Another technique for getting your website on Google is to effectively fill out the meta tags on your site. Generally, meta tags consist of text that shows in Google search results to provide the users with some idea about the content. As the users are typing their queries on Google, meta tags will be displayed. Usually, the format is that the SEO title or title tag is shown in the blue text while the meta description is in black text and displayed at the bottom. Both of these are also known as metadata.
While this information is actually not shown on your website, you can make your metadata clear and accurate for each web page that you create. These texts are important since they can help you convince users to click your link. Like what you did throughout your website, it is crucial to spread your keywords strategically into your metadata. This can help Google determine the relevance of your content towards the queries of the users, Furthermore, it can help to improve your chances of getting your site on Google.
Make Your Site Web-Friendly
It is important that your website should be optimized for mobile devices. You have to consider that half of internet traffic comes from mobile devices. Obviously, these mobile users do not want to peep through those cut-off displays or images that are not complete. Google is aware of this. That is why, in order to make mobile users happy, they should consider whether a website is mobile-friendly when choosing which pages should be shown on top of Google’s search results. That is why, if you want to get your website on Google, then you should consider optimizing your site for mobile browsing so that it can be displayed on top results.
Because of this, it is very important to ensure that your website not only looks great on a desktop screen, but also on mobile devices. This is very valuable if you want your website to show up in the top spots in search engines. Aside from ensuring that the page load speed and format of your site are mobile-friendly, you also need to know about the best procedures for mobile web design.
Consider the circumstances that encourage people to buy from their mobile phones. Usually, this is not a form of casual browsing, but rather, more of a purposeful search. Google actually has a term for this experience, these are known as micro-moments. It is the moment wherein a person turns to his device due to their need to know, purchase, go or do.
Use this definition as a guide when deciding what to incorporate on the mobile version of your website. For instance, perhaps you might exclude your company story and blog in your menu options but rather concentrate on placing your products. Also, if you have a subscription form that includes several entry fields, then you can make it easier for your visitors by minimizing the number of questions that they need to answer most especially on a smaller screen.
As a result, if your mobile site is capable of providing a fast, valuable solution to the users, then more and more people will be browsing your site. This will inform Google that your site can provide the best solution to a certain search query. Furthermore, it can help your site obtain a higher rank.
Show That You are Local!
This step is very important for local business owners. Within the wide world of SEO, there is a certain niche known as local SEO. Here, Google will help users lead to solutions that are in their geographic area. Why is this significant? Because most people use Google in finding the business that they are for rather than taking a stroll down the street.
The best response to this is Google My Business. It is composed of a list of businesses that show up on Google Maps. Aside from using keywords, having an account in Google My Business is also a great way of letting Google know that your business can provide quality answers to users. You can take advantage of this feature by claiming your business and filling out your profile with all the necessary information. Agile Development can help you build your website. To get a free quote or if you want to know more about our services, you can visit us at https://agiledev.org/. Reach out to us and let us grow your business today!