The question of whether you should hire a web designer or build your website yourself can be tricky. Here, you will find relevant information which you will need in deciding whether to hire a web designer or do your website yourself.
To help you in answering this question, let’s break down the main question into three sub-questions that are easier to answer.
- Can you afford to spend more money or time?
- As a “tech-savvy,” how good are you?
- Do you want to obtain good rankings in search engines like Google?
After answering these questions, most probably, you can have a well-informed decision if you actually need to hire a web designer.
Can You Afford to Spend More Money or Time?
First of all, you have to examine what resource you are abundant in: is it money or time? Try to think carefully about which is more important to you. Basically, you must choose whether you will do the work yourself or hire somebody else to do it for you. If you have less money but lots of time, then your best option would be to build the website yourself.
On the other hand, if you have the budget, you can hire a web designer, which is more rewarding. As a result, you will have a website that looks and feels more professional.
Once the website has been launched, you can notice a few key differences. Frequently, DIY websites do not rank well in Google search engines. Whereas, if you hire a professional web designer, you will be working with someone who is an expert in optimizing your website for search engines. Additionally, they can present your products or services in such a way that it looks more appealing and create a call to action for your visitors.
This added benefit pays off over time since your website will constantly earn high-quality leads, and better leads mean more sales and profits. On the other hand, if you are low on funds but are tech-savvy with some talent in design, then you can opt to build your own website.
Should You Still Hire a Web Designer Even If You Are Tech-Savvy?
Well, if you do not have enough budget to hire a web designer, then you don’t have any other option but to build your own website. If you are tech-savvy, then it is advisable that you should use WordPress in building your website. Choose a customizable theme that includes a visual editor.
WordPress is highly recommended since it is extensible. This means that even if there are some functions that your website might need in the future, WordPress offers a “plugin” for that. While there are other DIY website builders that you can use, such as Squarespace, Weebly, and Wix, their level of functionality and customization is not the same as WordPress.
However, keep in mind that they are much easier to use compared to WordPress. So, if you want something nice and don’t care too much about its performance, then you could choose one of these options.
If you have some spare time to learn more about WordPress and you are tech-savvy, then you can choose not to hire a web designer. Nevertheless, if you still want to hire a web designer, then WordPress would be a perfect option for your team since it permits you to log in and make some changes to the website yourself.
Things You Need to Learn When Doing Your Website Updates
A perfect combination would be to hire a web designer to build your website, then spend some time learning how to make some changes to the website yourself. Who knows, you might have some ideas that the web designer lacks.
Using the information you have on your website is a great way of attracting new visitors. Just ensure that you are collaborating with your web designer to guarantee that you are following best practices. If you want to make some updates to your website, then there are some things that you must learn such as the following:
- Adding alt tags to your images for effective SEO (search engine optimization) and accessibility.
- Using Photoshop for exporting images for the web can save you on load time and enhance your website performance.
- Performing website backups or you could let the hosting company do the backup for you.
- Setting up the featured images in case this is required by the theme that you choose for your website.
- Logging in constantly on your website to do some updates on your themes, plugins, and core software is crucial to protect your website against hackers.
Although you can still choose to delegate all of these works to your web designer if you have one. It would be more effective if you could discuss the work you want to do yourself, as well as the maintenance you would want to handle by a professional.
Can a Web Designer Help You With Your Website’s Google Ranking?
There are cases wherein some website owners do not care whether their website ranks well in search engines such as Google. Most probably, these people have other ways of establishing themselves such as professional networking. Or maybe they have a physical location with abundant foot traffic.
It only means one thing – these people already have lots of work than they can manage. That is why attracting more customers online is not their main priority. Perhaps the reason why they choose to hire a web designer is to make sure that their website looks and feels professional.
Nevertheless, this is not the case for most clients. Most likely, their top priority is to optimize their website for Google search engines. This is because people usually use Google when searching for new products and services. If these people can discover your website when searching on Google, then they will become aware of what you are offering. If this happens, then your website is doing exactly what it should be doing, providing you with new business.
Search Engine Optimization (SEO) is a complicated subject. However, it is an important aspect that you should consider when choosing between hiring a web designer and creating your own website.
If you want your website to have a good ranking in Google, then you should hire a web designer. It’s worth paying some extra if your website can generate new business for you.
How To Make a Choice Between Hiring a Web Designer Or Not
If you have already considered your technical abilities, budget, and SEO requirements, then perhaps you are now ready to decide whether it is best for you to hire a web designer.
To sum it up, you don’t have to hire a web designer if:
- You don’t have enough budget but are willing to spend your time learning more about using WordPress.
- You are tech-savvy and possess some sense of design.
- You can obtain sufficient traffic from other sources such as from your physical location. Hence, it is not essential that your website should have a good ranking in Google.
Otherwise, you might choose to hire a web designer if:
- You have the money to pay a professional web designer.
- It is essential for your marketing, brand, and sales that you have a professional-looking website.
- Having a good ranking in Google is crucial for your business since it can help you in generating quality leads, build brand awareness, and entice new business.
If you finally decide that you want to hire a web designer, then you can get in touch with Agile Development at https://agiledev.org/contact/. We can help you in building a website that feels and looks professional.