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Search engine optimization is a collection of methods and techniques that can be used for achieving a higher ranking in search results so that you can increase website traffic and other site metrics. One of the most important features of SEO is to make your website more understandable for both users and search engines.

SEO can help search engines determine what a certain page is all about, as well as how it can be valuable to your users. In today’s highly competitive world, it is important that you have a high search engine ranking. This can be achieved if you use an efficient SEO strategy. However, there are still some people who do not know how to rank their website well on Google. You can’t buy your Google rank, but there are some strategies that can help you improve your rank on the search engine results page (SERP). Best of all you don’t need to spend a dime. 

If you want to see your website rise its ranking in search engine results,  the following are some ways that can help you in improving your Google search rank.

Create Relevant Content

The major thing that can drive your search engine rankings is quality content and there is absolutely no substitute for this. Great content that is especially made for your intended audience can increase your site traffic. At the same time, this can help in improving your site’s relevance and authority. Because of this, you should make sure to enhance your web writing skills.

Your content should be optimized for SEO. One of the best ways of improving your search rank and increasing your traffic is to have high-quality content on your website. This fact is based on a recent survey of marketing professionals, they learned that one of the most effective SEO strategies is on-page content development. So always ensure that your content is mobile-optimized, rich in keywords, free from mistakes, and specifically written to address the needs of your readers. Do not forget to include valuable links to your content.

Use Relevant Keywords

Choose and target a particular keyword phrase for each page. Consider how users are going to search for that specific page. What search terms are they going to use?

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Use Multiple Keyword Phrases

It is quite hard for a particular page to obtain search engine rankings through multiple keyword phrases unless you are using very similar phrases. If you want to achieve rankings for multiple keywords phrases, then you have to create a separate page for every keyword phrase you are targeting.

Placement of Keywords

After you have chosen a particular keyword phrase for a particular page, then there are some things to consider. You can use part or the entire keyword phrase in the page title, page URL, page headings, and page subheadings. This can definitely improve your search engine ranking. As much as possible, try to be natural and user-friendly at the same time. Obviously, you don’t want your keyword to show up three or four times in the URL, or you don’t want your phrase to appear on the page title and on each page heading. Readability and usability are still prevalent for search engine optimization.

Quality Content

Aside from page URL, page title, and page headings, quality content is also another important influence on search engine rankings. Use the keyword phrase repeatedly throughout the page. In the first and last paragraphs, use the keyword phrase once or twice. 

Throughout the content, use the keyword phrase two to four times. You can use bold, italics, or heading tags to highlight these keyword phrases. However, you should not overdo it. You still want your content to come off as more natural. Don’t sacrifice your good writing just because of SEO. Remember that your page is written for the user and not intended for the search engine. Use header tags when necessary. Aside from making your content more readable, humans and search engines will find it easier to understand. Also, there is a strong connection between the header tags and Google search rank. Using header tags is also a good way of emphasizing your major points and showing the structure of your content.

Keep Your Content Updated

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Search engines value quality content pretty strongly. When it comes to the relevancy of a site, one of the major factors to consider is having regularly updated content. That is why you have to keep it fresh all the time. Set a certain time to regularly evaluate your content and make updates as needed.

Meta Information

When creating your website, every page has a space for inserting metadata. This is where you can find the information about the contents of a particular page. It is important that you should review and update your metadata every now and then as your site changes.

Description Metadata

The description metadata is responsible for displaying the textual description of your page. Consider it as the window display of your site. This is going to be an accurate and appealing description of what your page contains, with the intention of enticing people to visit. Generally, a good meta description includes two complete sentences. Sometimes, meta descriptions are not always used by search engines. However, it is important to provide them with options.

Title Metadata

The title metadata is one of the most important metadata for a particular page. It is responsible for displaying the page title on top of the browser window as well as the headline that appears on the search engine results. If you have a CMS website, then the meta title for every page will be automatically created based on your page title. That is why it is very important that your page title is well-thought-out and is rich with keyword phrases.

Keyword Metadata

The keyword metadata is seldom used as the basis for search engine rankings. However, since you are already aware of your keyword phrases, then it is fine to place on your keyword metadata. You can create different varieties of phrases. Generally, try to include approximately 3 to 7 phrases. Every phrase should consist of 1 to 4 words. 

Use Valuable Links on Your Site

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Place relevant links within the text. Rather than using “click here” links, you should use the name of the destination. Use something that is rich in keywords so it can help in improving your search engine rankings. 

At the same time, it can also help in ranking the page that you are linking to. Be sure to use descriptive links using your keywords. This can help in improving your search engine optimization and adding more value to your audience, most especially those who are using screen readers.

Gather More Backlinks

Backlinks refer to links from one website to a page on your website. When it comes to Google ranking factors, keep in mind that this is one of the most heavily weighted. Incoming links to your page that come from high-authority domains can help in bringing traffic to your site, increase your search ranking and show your website’s authority.

Optimize Your Images

It is important that you optimize your images so that you can increase the speed of your site. At the same time, it will be easier for Google to recognize the images on your web pages. Be sure that all the images on your site are compressed. You should use descriptive filenames and be sure to include alt text.

Alt tags or alternative text descriptions are used for describing your visual and video media. This can help in locating your page, especially for users who are using screen readers or text-only browsers.

Improve User Experience

Based on a study, the top-ranking factors of a site’s success are the frequency of visits, time spent on a website, bounce rate, and pages per session. All of these factors are directly associated with your website’s user experience. It’s quite simple. If you have a user-friendly experience that provides valuable information, then you can obtain more visitors. Since they enjoy your site, then they are more likely to visit more pages and stay longer on your site. As a result, your search rank will improve.

One of the ways that can help you in improving the user experience is to improve your page speed. Although Google started using mobile page speed as one of the ranking factors, it has only affected a few websites. That is why it is still a good idea to make sure that your site has a good speed. This can provide a good user experience and improve your search rank at the same time.

Another way of improving user experience is to fix broken links. One of the best ways that can boost your traffic and improve your site’s authority is to have quality links. If you have links that result in 404 errors, then this can greatly affect your search rank and user experience.


These are only some strategies that can help you in improving your search engine ranking. Agile Development can help you in building your website and boosting your search engine ranking so you can obtain more visitors and possibly more sales. For more information, you can visit us at our website.