As a business owner, it’s essential to work on your company’s website. Regular updates with the latest technology are necessary to keep up with your competitors. If you want your business to stand out and be noticed in a market full of competitive companies, you must consider availing of web design services to keep your website updated and user-friendly for potential clients.
At Agile Development, we have published a blog post that discusses signs that indicate your website needs redesigning. If you think it will benefit you, we encourage you to keep reading below to find out more.
If you neglect website maintenance, and avoid regularly updating it with the latest technology, it can be detrimental to your business. You must check if your website is up-to-date, user-friendly, and optimized to engage visitors, resulting in generating more leads for your business.
What is a Website Redesign?
A website redesign is a process that involves significant changes to the website’s overall codebase, content, CMS or content management system, design, form layout, and structure.
The goal of a website redesign is to give your website a fresh and updated look that aligns with your brand image and values. By implementing brand colors, logos, fonts, and textures, you can make a strong impression on your website visitors and provide them with a seamless user experience.
Additionally, during a website redesign, you can review the website’s functionality and usability to ensure that visitors can easily navigate and find the information they need. This can lead to increased engagement, conversions, and overall success for your business.
What Are the Signs that Your Website Needs Redesigning?
The website is outdated
Is your website outdated? Your website is often the first interaction potential customers have with your business. When they click a link from search engines, they will be directed to your website. If the website looks bad and outdated, they might turn away the moment the webpage loads on their mobile screens.
To ensure that your website is not outdated, you must view it objectively and ask for honest feedback from a professional web developer. It’s recommended to update your website every 5 years not just for its appearance, but for its functionality and security as well. Keep your website up-to-date with the latest technology and design to keep up with your competitors and engage visitors, resulting in generating more leads for your business.
Here are the things to consider when checking whether your website is dated or not.
- The website is still using old color schemes that are no longer used these days.
- It uses small images – modern websites can now use large images because mobile phones can handle increased bandwidth if the website is optimized.
- Messy web design – It should be simple, sleek, and have a minimalist design. You must avoid too many effects and busy designs.
- Check your competition if their websites look amazing compared to yours. You must ask a website specialist or developer to work on your website and update its design.
- Outdated websites can turn away potential clients. You must make a great impression the moment a website visitor clicks on your website’s link.
The blog contains old posts
Your blog contains old posts, which can be a turn-off for potential customers. Visitors to your website expect to see fresh and updated content, especially if your services or products have evolved over time. If your blog is not regularly updated, you could be missing out on potential business opportunities.
To improve your website’s content, consider publishing new blog posts regularly. This can be achieved by creating a content strategy that includes targeted content based on the latest keyword research in your industry. Your editorial calendar should include important topics that are frequently searched by your potential customers online, as well as the most commonly asked questions from your regular clients and website visitors.
By regularly publishing new and relevant blog posts, you can increase your website traffic and generate more leads for your business. This can also help establish your brand as an authority in your industry and improve your search engine rankings.
The website is difficult to navigate
Old websites were solely based on their looks and not on their usability and functionality. This often results in websites that are difficult to navigate.
Here are some of the most common mistakes to avoid when working on the navigability of a website:
- The blog section of the website does not have the option to check older posts.
- The website is not fully optimized for mobile phones. The menu options are difficult to read and click on.
- The menu options are poorly designed.
- Too many menu options and sometimes repetitive.
- Limited menu options.
- Confusing webpage interface.
- The menu does not have a drop-down option.
The website is not responsive
Non-responsive websites can result in a poor user experience for potential customers. To check if your website is responsive, try viewing it on a mobile phone or tablet. Is the text readable, or do you have to pinch and zoom in to read it? Are the images loading properly? If the answer is no, then it’s time to optimize your website for mobile devices.
Responsive web design ensures that your website automatically adjusts its layout to fit the screen size of the device being used, whether it’s a desktop, tablet, or mobile phone. With over 80% of website visitors using mobile devices, it’s crucial to have a mobile-friendly website that provides a seamless experience across all devices. Failure to do so may result in visitors quickly leaving your site due to a poor browsing experience on smaller screens.
Competition websites rank higher on search engines – You must check your website if it ranks high on search engines. Around 60% of organic clicks usually go to the top 3 search engine results. You must work on your website’s SEO aspect. You must refresh and update the content and have a responsive website.
When working on the SEO aspects of the website you must do the following:
- When uploading images on the website, it must include alt-text descriptions.
- Search and use keywords and phrases that are related to your company’s industry.
- Include a FAQ page to introduce internal links to other pages of your website like the blog.
- Publish new and relevant content regularly.
Keep Your Site Updated With Agile Development
Looking to redesign your old website or create a new one? Look no further than Agile Development. Our team of experts provides web design, web development, and SEO services with over 12 years of experience in the industry. We have a proven track record of working with numerous clients and delivering excellent results.
Don’t let your outdated website hold your business back. Contact us today through our contact form or call us at 385-685-0642, or send an email to [email protected] for inquiries and questions. We believe that communication is essential in delivering a quality service.
Choose a reputable company like Agile Development for all your website needs. We will be glad to provide a quote for your website project as soon as possible. Contact us today!