What if you want to sell your house with a broken front door or cracks in the driveway, do you think you will receive any offers? Maybe not. This is exactly why you should have the best homepage design for your website.
Your homepage can be comparable to your home’s curb appeal. When people try to visit your website, this is the first thing that they will see. Hence, you want to impress them with the best homepage that also best represents your brand.
This is not just about appearance, because you also want to obtain leads on your homepage. As mentioned earlier, a broken driveway and a damaged front door can prevent potential buyers from considering a sale. This is just the same with your website.
Your visitors will not convert if you don’t provide them with some incentive to do so. Also, conversions should be done as easily and naturally as possible. If you want to win over more customers, then you should try to understand the necessary elements that comprise every homepage. Once you become an expert on the basics, then you can draw inspiration from the best homepage designs so you will know what is ideal for your audience and your business.
What Are the Advantages of a Well-Designed Homepage?
Keep your homepage design simple by welcoming your audience to your site. Inform them of what you want them to do and let them explore your website. While you can add complicated elements to your simple homepage design, you don’t want to start with a messy design. Be sure to always start with the basics.
What do you think your audience will expect? What should you incorporate on your homepage? What are the elements that you should prioritize? If you can answer these questions successfully, then you already have all the information that you need for a much better homepage design. When it comes to website designing, each element in the homepage has its own specific purposes.
Enhancing User Experience
When people visit your website, they have a specific purpose. Perhaps they want to read your blogs, check out your products, or want to find out if you are offering a certain type of service. No matter what it is, you want to direct them to the appropriate page. Be sure that your homepage design can accommodate this transition by providing a guide on how your website flows as well as utilizing intuitive navigation.
Let Them Know About Your Business
Most people will visit your homepage first out of all of the pages on your website. With this in mind, it is important that you create a solid first impression. Be sure to include your purpose, unique selling proposition (USP), and your company’s values on your homepage. If you will be able to convey this information effectively, then most likely, you can entice more potential customers.
Obtain More Conversions
If you want your visitors to convert, then you should be able to provide them with necessary opportunities and incentives to do so. Perhaps you are planning to create an email list, however, if visitors can’t see a signup form, then you won’t find anything on your database. If you can make this information more easily accessible on your homepage, then you can likely see an increase in your conversions.
It is crucial that your homepage creates a strong first impression so you can boost your conversions. If your visitors are having an enjoyable experience on your website, then they are more likely to remember it and return. If you can’t make a sale today, then there is no need to worry since your customers will likely return in the days or weeks to come and will purchase from you.
Enhance Your Brand Awareness
Your brand image and message must be visible on every page so they will always remember your company. This is especially relevant when it comes to your homepage design since it serves as the portal to the rest of your website. Your company’s tagline, logo, and purpose should be the center of attraction. It is also a good idea if you can add a statement on the top of your homepage and write this in bold, large font. This way, your visitors will have an idea of what you do.
How can you improve the lives of your clients, whether it is professional or personal? What customer problems were you able to solve? Avoid making your visitors guess what it is you do. Try to make this clear right from the start.
How a Website Homepage Should be Designed
After knowing the goals for motivating your design, it is essential that you must ask yourself the following questions:
- Who is your target audience and what are their expectations?
- What do you need on your homepage?
- Which elements should be prioritized?
After having answers to these questions, you can start planning how to improve your homepage. All your design elements must complement the goals that are mentioned above. Most of all, you don’t have to worry about making it perfect. Keep in mind that website optimization is a continuous process!
Examples of the Best Homepage Design
To give some ideas, here are some examples of the best homepage designs. Here, we are going to tell you why they are effective so you can use the same techniques on your own site.
Dropbox
Dropbox is a good example of excellent marketing. They have a unique company’s homepage that features CTAs that can draw attention to the paid version of the tool. They employ a very simple marketing copy. Dropbox is aware of who its target audience is, hence, they include the major points that greatly affect them such as security and efficiency. The navigation is quite simple with the option of “Find the plan for you.”
Healthline
Most often, when it comes to homepage design, it should be able to reflect the type of website that you are creating. In the case of Healthline, it is mainly an educational website that aims to provide some insights and tips about nutrition, healthcare, fitness, and more.
Their homepage design is a perfect example of showing rather than telling. So, instead of having a large headline that announces, “We have articles about health”, Healthline shows different article titles and excerpts. You can also find a menu in the header which can help you in finding what you want. Additionally, there is also a link for visitors who want to “Subscribe”.
Trivago
It is important that your website should have a minimal design. And the trivago homepage design is the best example of this. They concentrate only on one thing which is encouraging visitors to search for a destination. Very simple, yet very effective!
Skype
If you are frequently using Skype, then you should be familiar with how it works. The homepage design of Skype is created in such a way that it addresses its target audience completely. They show their audience that their technology can work on all devices. Additionally, they also emphasize the importance of preserving communication. There is a link that says, “Create a free video call”, which is very significant during this coronavirus pandemic.
UnitedHealthcare
When it comes to the psychology of color in marketing, blue signifies health and emotional healing. Perhaps this is the reason why this is the color chosen by UnitedHealthcare’s homepage design. Luckily, it is very effective. Additionally, they also feature relevant images, so you can always feel at home. They are straightforward in telling you to “Find your plan.”
Lyft
The homepage design of Lyft is incredible. It uses a beautiful image to attract its visitors as a high-contrast CTA button. Additionally, they cater to both riders and drivers.
What Makes an Excellent Homepage Design for Your Website?
Not every homepage is perfect, however, some of the best homepage designs include some of the elements.
More Focused on the Target Audience
Your homepage design must be narrowly focused. This means that you should be speaking to the right people and are using their language. As much as possible, try to eliminate any fluff.
Answers the Right Questions
A good homepage design can clearly answer the questions, who are you, what do you do, and what you can offer to your visitors. If your company or brand is very popular, then you might not describe who you are and what you do. However, the reality is, it is important that you answer these questions so that people will know that they are in the right place.
Optimized for Various Devices
The best homepage design must be highly usable. This means that people can easily navigate them. There should not be any flashy objects that can get in the way while you are browsing, such as flash banners, pop-ups, animations, or any other unnecessary elements. It is highly recommended that your homepage design must be mobile-optimized, which is highly essential in today’s mobile world.
Must Include Calls-to-Action (CTAs)
Calls-to-action is crucial since it can direct people to their next logical step. Some good examples are “Learn More,” “Buy Now,” “Schedule a Demo,” or “Free Trial.” Keep in mind that the main objective of your homepage is to encourage your audience to dig deeper into your website. CTAs will inform them what they need to do next, so they don’t get lost. Most of all, CTAs on your homepage can likely lead to sales or leads.
Agile Development can help you in building your website, particularly your homepage design. For more details, you can visit us at https://agiledev.org/.
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