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Tobacco Motorwear Company


The Client

At Tobacco Motorwear Company, they believe you shouldn’t have to sacrifice style for safety. They’re dedicated to creating premium quality, American-made motorwear in classic styles that look awesome on and off your bike, and provide protection when you need it most.

As riders, they understand the benefits of protective clothing. Their helmets, jackets, boots, and gloves have become far more than safety gear, but a part of their motorcycle lifestyle. With Tobaccos, they wanted to create a jean to compliment that lifestyle as well as increase your protection.


Ecommerce, Design, Development

Tobacco Motorwear Company


Brand Strategy



Getting Started

They launched their first Kickstarter with the goal of $20,000 to fund their first production run. Almost immediately the moto-world responded in a big way. They hit their goal in one week and ended their campaign raising six times their original goal, over $120,000.

They believe that life can be lived responsibly reckless.

See their site here

Tobacco Motorwear Company

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