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Stay Fresh Pie Cutter


The Client

Marie Callender and her son Don Callender are the uncontested pioneers of the retail pie/restaurant business. The Southern California based restaurants were unique in their formative days, providing home made, home baked, old fashion environment for customers. Not only was the food delicious but the main feature was PIE, and PIE in quantities we made. Produced on the premises each day were 50 varieties of fruit, cream & specialty pies. Grandma was even running to keep up with this fast moving and innovative approach to producing and marketing PIE. Not only could you order dessert from a lengthy pie list but you could take one home. This was new and the public loved it. Grandma even took a little break and rather than bake her own she could slip into a Marie Callender Pie store, buy a beautiful apple or cherry pie, go home take a nap, and nobody knew the difference. It was a fun business where much was learned about what the public liked about PIE.


SEO, Mobile, Design, Development

Stay Fresh Pie Cutter


Brand Strategy



Getting Started

Our purpose is to protect, preserve and guarantee that Grandma’s Home Baked “PIE”continues to be AMERICA’S #1 dessert. Old Glory, Corvette, “Oh Beautiful For Spacious Skies,”and PIE are as American as you can get. And The NuPro Company will continue to make its contribution by perpetuating these grand standards.

See their site here

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