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Paws & Claws


The Client

Diane Pfile & Ruth Villasenor opened their store in June 2004 because they believe in using natural products, “its good for us, the earth, and our pets.” After learning about the increasing rates of cancer, diabetes and kidney problems in animals, they felt the need to do their part spreading the word about all the harmful chemicals in pet foods, treats, shampoos, supplements, and cat litters. Diane and Ruth believe there has to be a direct correlation — there is in humans, why not our pets? Diane and Ruth make a conscious choice to stock only products they feel good about. They feel strongly about helping the consumer make conscious choices too.


SEO, Mobile, Design, Development

Paws & Claws


Brand Strategy



The Best Pet Store in Oakland!

This website is devoted to its costumers pet needs and get the best products for your furry friends! Paws & Claws is green certified and offers quality products and accessories for a healthier, happier pet.

See their site here

Paws and Class Oakland Product Dispaly

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