SEO Client Content Brief

Please fill out this form. It helps us plan for the future content that will be added to your site. The more thorough you are in your answers the better the results will be. We look forward to working with you and taking the steps necessary to get your site where it needs to be.

Content Brief

Part of having a successful website is having great content that speaks to your readers. This form helps detail out what information is most important to your company and customers.

Step 1 of 6

Your Contact Information
This is the information we can use to contact you. This is only for our staff. Later, you can describe how your customers/readers will reach out.
Your Name*
Your Email*
Your Website Address*

Customer/Reader Available Information
This information could be available on your site in articles or pages of your site. (Example: [email protected])
Customer Viewable Phone Number
This is the phone number that you want customers to call.
Customer Viewable Email Address.

What email do you want your customers to have access to?

All About Your Readers
This section helps us determine who we are targeting with your website's content.
Who are you targeting with your website?*
Please describe the type of person you are targeting with your site. Who is your customer? What do they have in common? Why do they buy or use your services?
What is unique about your customers?
Are you in a niche market? Do your customers have unique traits?

All About Your Business
This allows you to tell us more about your business and why people choose you over your competitors.
What are the most important products or services for your business?
Do you have a product or service that is requested by your customers often? Please list out these star products and services. This is your chance to point out the best-performing products or services you offer.
What other products or services do you offer to your customers?*
This lets us know what you are offering to your customers. What services could they buy or use?
Why do your customers choose you over your competitors?
Why should a customer choose your services over your competition? What makes you stand out among the rest?
Company Tone*

What tone is most appropriate for your industry? Professional and confident, funny and ironic, straight forward and technical or something else? What tone do your customers respond to the best?

Industry Relevant Information
This section is to help us better understand what content is relevant to your industry.
Industry Buzz Words and Topics
What are the 5 most common topics thrown around in your industry? We are interested in both new and old topics. These can be terms used in the industry, important topics, exciting news happening, new products anything that you feel is important to have on your site. List as many as you can. Please include context for each.
Who is your largest competitor?*

What is their name or website?
List another competitor.*

The more competitors we know about the better we can understand your industry.
List a final competitor.

Even though this is not a required field, we would like to know if you have a 3rd competitor in your industry.

Just About Finished.
Whew! That was a lot of information. Here is your chance to let us know any final information that is relevant to you, your business, or your site.
What is your ultimate goal?
In your own words, what is the end goal for your site? What is the purpose and why is it important to your business?

SEO Client Content Brief

Content Brief

Step 1 of 6

Your Contact Information

Customer/Reader Available Information

All About Your Readers

All About Your Business

Industry Relevant Information

Just About Finished.